Mack, Jack and McConaughey rakes in $2.25 million

Several Austin giving groups prompt nonprofits to compete head-to-head for bucks, but few stage the “asks” with as much entertainment value and celebrity glamour as Philanthropitch. The annual fast-pitch fest returns 6 p.m. May 8 to the LBJ Auditorium.

This year’s rock star panel includes:

Kendra Scott — Designer, CEO and philanthropist at Kendra Scott

Clayton Christopher — Co-Founder and managing partner at CAVU Venture Partners

Mellie Price — Executive director of commercialization at DellMed, co-founder and managing director of Capital Factory

Gay Gaddis — Founder & CEO at T3, author of “Cowgirl Power”

Jag Bath — CEO & president at Favor

Leon Chen — Co-founder of Tiff’s Treats

It’s a blast. And with this group of judges, it should be instructive, too.

Report: Mack, Jack & McConaughey

That little ol’ benefit created by Mack Brown, Jack Ingram and Matthew McConaughey — plus their wives, Sally Brown, Amy Ingram and Camila Alves — just broke another fundraising record.

Matthew McConaughey with a youth from the Just Keep Livin’ program, which receives funds from Mack, Jack & McConaughey. Contributed

READ: How Mack, Jack & McConaughey grew so big so fast.

With a headlining performance from the Dixie Chicks, the two days of concerts, fashion, golf and socializing netted this year more than $2.25 million for selected children’s charities. Over the course of six years, if my math is right, the event has netted more than $9.7 million.

Why do I keep using the term “net”? Because most charities report only the “gross” from their galas, which doesn’t reveal the cost of the event or how much mulah actually goes to the nonprofit. MJ&M is a pioneer in always reporting net. I’m sure it costs a pretty penny to produce, but what donors really want to know: How much goes to a greater good?

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